Birria Los Laureles

Branding
Project Overview
Work closely with Marci and her mom to create a logo based on an image of her mom.
My Contributions
Create a memorable logo for a local quesabirrias (fried tacos with cheese and birria, or stewed/shredded goat or beef) local business, that reflects the customers look and feel. Used for branding on product containers, social media and other branding mediums.
Bringing a popular Mexican dish to the public is one of the main things Marci and her mom were looking to show with their new business. A taste of genuine Mexican cuisine with a modern twist.

From the beginning of the design process, I could see the vision Marci had for her branding. In honor of her mom, an image was given to me to base off for the main logo. Trying a couple of different illustration styles we were able to choose one that best balances and reflects the look of the original image.

As a growing local business, I am proud to have helped a business create a memorable brand easily recognized anywhere she goes!

You can follow them over on Instagram @BirriaLosLaureles.
Branding
Birria Los Laureles
January 2020