XL Public House

XL Public House has been a long standing craft beer bar in downtown Salinas for several years now. Known for offering local craft beers to its customer, it also offers a relaxing environment where someone can go for a beer before getting dinner or catching a local movie with the neighboring movie theater.

Keeping the same feel with this rebranding was something I kept in mind when working with Oscar and his partners. Using elements from the previous branding/logo I created options that kept that rustic and relaxing environment. The logo above is the final version we agreed on.
Along with the main logo, I suggested having a secondary version, that had a modern twist to it and that would be more friendly for mediums such as embroidered or screen printed items.

Along with creating branding elements, I assisted with expanding on this identity we created by applying certain elements to other necessary items they use such as refrigerator signs for Grab-n-Go Beer packs, seasonal food menus (when they partner with local restaurants), social media banners/posts, apparel design, front store design and a number of other helpful projects along the way.

If you are ever in the area be sure the check them out, along with following them over on Instagram @xlpublichouse.